Shhhh! Don’t say it out loud.
Mrs. Smith might hear you. And she might think you’re talking about her—or worse, her darling Dexter, who couldn’t be an ounce over his recommended weight. ’Cause, you know, he only gets treats at bedtime. And one at breakfast. Or when he’s a really, really good dog. Which is all the time, because who could resist that adorable little face … and … well, you see the problem.
Talking pet weight loss is just plain tough. Clients may feel embarrassed and worried when you say their pets are overweight. It can feel overwhelming when you say their pets must lose weight. And some will get defensive or just plain deny their pet’s muffin top or garbage gut. Sorry, Mrs. Smith, Fluffy’s not just fluffy. And Parker’s just plain portly. But you can’t say it that way. (Need help framing your weight discussions with pet owners? Check out the mini-sized Team Meeting in a Box: Weigh in on Weight to practice this “weighty” discussion.)
Instead, try to take some of the stress out of these situations with a fun and effective weight loss program that engages clients and team members.
Step 1: Talk to your boss
If your practice already has a weight-loss program in place, ask to revamp it and involve the whole team. Now off to Step 2!
Step 2: Train the team
Before you start a new weight-loss program, make sure everyone on staff fully understands obesity in pets. Set a date to hold a CE meeting for the whole staff about pet obesity and weight loss. Educate team members from every department on:
> Risks associated with obesity in cats and dogs, such as diabetes mellitus, osteoarthritis, heart disease and hypertension
> Body condition scores (BCS), how to tell whether a pet is obese and how to show pet owners what to look for
> Pet weight-loss tips from your practice’s veterinarians (special therapeutic diets, low-calorie treats, general exercise tips)
> Team members’ roles when it comes to client education and assistance
> Tips for talking to pet owners about the sensitive issue of pet weight loss.
You may delegate all or part of this fat-focused meeting to a veterinarian or technician, or you may opt for an outside speaker.
Step 3: Build a committee
Hey, you didn’t think you’d need to do this all by yourself, did you? This meeting was to educate and fire up folks and get them excited to help. As your CE meeting wraps up, ask for volunteers to help develop the practice’s new weight loss program.
Ideally, your committee will include at least one team member from each department (veterinarian, receptionist, technician, kennel and so on). Set a date for the committee to meet and begin developing the program. Ask everyone to bring ideas. Come with your own ideas as well. (You didn’t think you were totally off the hook, did you?)
Step 4: Develop the program
Your committee will be imagining wonderful ways to suit your plan to your hospital’s specific clientele. Here are some ideas to get you started:
Medical to-do list
> Schedule the best intervals for pet visits after the pet begins the weight loss program: How often should the pet visit for veterinary check-ups? Routine free weigh-ins?
> Consider which diagnostic tests you will routinely recommend and how often you’ll repeat them.
> Create estimates so you can generate easily from the computer.
> Put together client education packets with information about pet obesity risks (like this and this), suggested diets, treat ideas, daily feeding amounts/calorie intake (download a calorie intake client handout here) and exercise recommendations (grab an exercise handout PDF here). Include logs (downloadable PDF) the client can use to record food intake and exercise.
Marketing to-do list
> Use a bulletin board in the lobby to display educational information about pet obesity and feature the weight-loss journey of pets (before and after photos, stories and so on).
> Design a template for a “Pet Statistics Sheet” to give owners after each visit. You could include body condition score (BCS), weight, measurements, photos and goals as well as a little blurb about the pet’s personality. (Check out a sample pet wellness report card here.) Keep a copy in the medical record and post one on the board in your lobby.
> Create promotional materials to remind clients about the program: posters to hang in the practice and buttons for the team to wear. > Share graphics, announcements and maybe even a fun video on social media sites like Facebook.
> Give away pet toys and accessories as small prizes for patients’ weight-loss milestones. If this all sounds good to you and you’re ready to go, pick a start and end date and clear rules and conditions and details about prizes.
Step 5: Just do it
Now that you’ve got your plan, it’s time for your internal kickoff. Schedule a team meeting to announce the program and discuss details. Make sure everyone knows their roles and understands how the program works.
Next, announce the new program to clients on Facebook (for sure) and possibly Twitter, Instagram, Google+ and Pinterest. (If you decided to make a video about the weight-loss program, now’s the time to cross-post it to your all social media pages and accounts.) Get to publicizing this great new program by:
> Sharing graphics and program announcements, inviting clients to come in for pet weight assessments and to begin weight loss programs for their pets
> Posting educational tidbits about pet obesity and weight loss > Writing (with pet owners’ permission) about weight loss stories with before and after photos
> Encouraging clients to share their own stories on your social media pages and accounts.
The best part: Your new pet weight-loss program could go on indefinitely if it’s working. Keep the team updated with regular meetings or memos. Keep the pet weight-loss board and social media up-to-date so clients don’t forget. Make adjustments to the program over time. And most of all, have fun!