Use punch cards to pound parasites

Punch cards help keep heartworm and flea-and-tick prevention affordable for clients of the Animal Wellness Clinic in Michigan City, Ind. "When clients purchase a dose, we punch their cards" says practice manager Sandy Haynes. "After 12 months of heartworm preventive purchases, clients receive a month of free prevention. After six months of flea-and-tick control purchases, clients receive one free dose."

The payoff is that clients come to understand the importance of keeping pets on parasite prevention. "Plus, they love the fact that we went to the extra effort for those who can't afford to purchase the larger amounts," Haynes says. To comply with EPA regulations, Haynes got extra product inserts from the company representative to hand out with any single doses sold. Clients are happy, pets are protected, and rules are followed—that's parasite prevention perfection.