As a caring, compassionate veterinary team member, it makes sense that you want to offer discounts to needy or deserving clients. But a little here and there can add up—perhaps to the point of hurting your practice's bottom line.
Your patients didn't cause the recession, and they're not responsible for your clients' money woes. But they still need essential veterinary care. It's up to you to help your clients figure out how to pay for these services̬and sometimes that means thinking outside the box.