Want a fun, educational way to jazz up your reception area? Post a quiz on your bulletin board, says Laura Greer, practice manager for Above and Beyond Pet Care Hospital in Lubbock, Texas. Her practice uses quizzes to keep waiting clients informed and entertained. For example: I come in sizes that range from 2 pounds to 200 pounds, and I sweat through my feet. What am I? Answer: a dog.
Many clients really don't realize just what a bit of plaque can do, says Sara L. Sharp, CVT, VTS (Dentistry), secretary of the Academy of Veterinary Dental Technicians. And it often falls to you to discuss the danger of a dirty mouth. The best approach is a little honesty—with a mix of tact, of course.
Most clients would be pretty grossed out to find a flea or tick on their pets. But they don't always take all the steps to protect their pets from infestations. That's where you come in. You want to start pet owners off on the right paw, so begin discussing parasite control the first day clients visit with their new pets.
The key to convincing clients to schedule dental appointments for their pets might just have everything to do with your pen, says Louise Dunn, a practice management consultant with Snowgoose Veterinary Management Consultants in Greensboro, N.C. She offers this tip to market your dental program:
We might think pets have it easy. No calorie counting. No comparing their thighs with supermodels on television or perusing the latest issue of Vogue and wondering how the pouty face on the cover got so thin. Nope. For pets someone measures out their food daily and with just a meow or a faithful wag of the tail, they're adored no matter how rotund they become. What a life!
The next time clients refuse care, use this advice from Caitlin Rivers, a Firstline Editorial Advisory Board member and technician supervisor at Metzger Animal Hospital in State College, Pa.: Don't take it personally.
You know the routine all too well: Mr. Smith visits with his rambunctious English springer spaniel, Burt, and all goes well until you mention Burt's oral health. Enter the blank stare. Or the anxious shifting from foot to foot. Or even the hasty, "Oh, he's fine!"
Do you see the faces of your elderly or disabled clients as often as you'd like? When the team at Millsap Veterinary Clinic in Millsap, Texas, noticed some older clients were missing their pets' checkups, they started asking questions—and uncovered a transportation problem. Their solution: a pet taxi.
If you could see into the future of each kitten and puppy, you'd know exactly how to protect them from the health issues they'll face over the next 10—or even 20—years. And that's the true benefit of senior wellness screenings: They offer a small window into a pet's health and help you identify and treat disease early.