Team Center - Marketing | Firstline

Team Center - Marketing

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FIRSTLINE: Mar 01, 2007
Does dingy, drab, or dungeon-like describe your practice? It might be time for a makeover. Use these quick and thrifty ideas to take your practice from blah to beautiful.
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FIRSTLINE: Mar 01, 2007
Want a fun, educational way to jazz up your reception area? Post a quiz on your bulletin board, says Laura Greer, practice manager for Above and Beyond Pet Care Hospital in Lubbock, Texas. Her practice uses quizzes to keep waiting clients informed and entertained. For example: I come in sizes that range from 2 pounds to 200 pounds, and I sweat through my feet. What am I? Answer: a dog.
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FIRSTLINE: Jan 01, 2007
By dvm360.com staff
You don't need to work very hard to make clients feel uncomfortable, dissatisfied, or irritated. Here's a look at 10 ways to chase off clients.
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FIRSTLINE: Jan 01, 2007
Many clients really don't realize just what a bit of plaque can do, says Sara L. Sharp, CVT, VTS (Dentistry), secretary of the Academy of Veterinary Dental Technicians. And it often falls to you to discuss the danger of a dirty mouth. The best approach is a little honesty—with a mix of tact, of course.
Nov 01, 2006
Most clients would be pretty grossed out to find a flea or tick on their pets. But they don't always take all the steps to protect their pets from infestations. That's where you come in. You want to start pet owners off on the right paw, so begin discussing parasite control the first day clients visit with their new pets.
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FIRSTLINE: Nov 01, 2006
The key to convincing clients to schedule dental appointments for their pets might just have everything to do with your pen, says Louise Dunn, a practice management consultant with Snowgoose Veterinary Management Consultants in Greensboro, N.C. She offers this tip to market your dental program:
Nov 01, 2006
We might think pets have it easy. No calorie counting. No comparing their thighs with supermodels on television or perusing the latest issue of Vogue and wondering how the pouty face on the cover got so thin. Nope. For pets someone measures out their food daily and with just a meow or a faithful wag of the tail, they're adored no matter how rotund they become. What a life!
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FIRSTLINE: Nov 01, 2006
The next time clients refuse care, use this advice from Caitlin Rivers, a Firstline Editorial Advisory Board member and technician supervisor at Metzger Animal Hospital in State College, Pa.: Don't take it personally.
Nov 01, 2006
You know the routine all too well: Mr. Smith visits with his rambunctious English springer spaniel, Burt, and all goes well until you mention Burt's oral health. Enter the blank stare. Or the anxious shifting from foot to foot. Or even the hasty, "Oh, he's fine!"
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FIRSTLINE: Nov 01, 2006
Do you see the faces of your elderly or disabled clients as often as you'd like? When the team at Millsap Veterinary Clinic in Millsap, Texas, noticed some older clients were missing their pets' checkups, they started asking questions—and uncovered a transportation problem. Their solution: a pet taxi.
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FIRSTLINE: Nov 01, 2006
By dvm360.com staff
Q: How do you implement major changes, such as mandatory preanesthetic blood work, without alienating long-term clients?
Nov 01, 2006
By dvm360.com staff
How do I make a dental recommendation to clients who've refused this care before?
Nov 01, 2006
If you could see into the future of each kitten and puppy, you'd know exactly how to protect them from the health issues they'll face over the next 10—or even 20—years. And that's the true benefit of senior wellness screenings: They offer a small window into a pet's health and help you identify and treat disease early.
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FIRSTLINE: Sep 01, 2006
How do I prevent my clients from getting zoonotic infections?
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FIRSTLINE: Sep 01, 2006
Just whisper the word tests, and clients will flood you with questions: what, when, how much? Try these answers to get the OK.