Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
Heartworm prevention is crucial to pets' health—now if only your veterinary clients could remember to give it to them. Here's an arsenal of tools to streamline your heartworm recommendations, stay up-to-date on the latest research and increase client compliance. (With an educational grant provided by Ceva)
Your clients may be fonder of Goldie's golden locks than you imagine. So before you shave that gorgeous mane for an ultrasound exam, make sure you educate veterinary clients about their pet's new haircut.
Who has time to send smartphone texts, send and receive medical records, manage online appointments and send patient updates and cute pics to information-hungry pet owners? Here's why I think everyone needs this new client-facing team member in their veterinary practice.