Stop sticker shock in veterinary practice

Provide estimates and payment options to block the shock.
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Apr 01, 2012
By dvm360.com staff

"Sticker shock isn't just about price," says John Volk, a senior consultant with Brakke Consulting. "It's also about surprise at receiving a high bill, along with worry about how to pay." That's why Volk recommends providing estimates for all principal exams and treatments. "And provide more payment options, such as third-party payment plans and internal installment plans," he says. "Promote pet insurance and offer wellness plans the clients can pay for monthly."