A sign of the times

A sign of the times

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Apr 01, 2006

Q: "We have a sign in front of our clinic, and we run out of things to say. Do you have any suggestions?"

First, take a look at your marketing plan, says Louise Dunn of Snowgoose Veterinary Management Consulting in Greensboro, N.C. "What are you trying to promote? For example, you might feature senior wellness or preanesthetic testing."


Louise Dunn
Next, use these suggestions to trigger some ideas:
1. Let the season be your guide. For example, springtime is a great time to post a reminder about flea and tick control.
2. Keep a file. Store ideas for future signs here and track what you've posted so you can repeat messages periodically.
3. Make it fun. "I know a practitioner who placed a riddle on his sign," Dunn says. "He drew in more clients because they were intrigued by it."

A few reminders: Update one side of your sign every two weeks, Dunn says. Your message should take less than 10 seconds to read.

Looking for a jumpstart? Review the ideas in the workbook for Mastering the Marketplace: Taking Your Practice to the Top (Veterinary Medicine Publishing Company, 1996). Ross Clark, DVM, offers fun examples, including:

• Declare war on fleas

• Spay today or pups tomorrow

• Happiness is a healthy pet

• Don't litter! Spay your pet

• Don't tempt fate—vaccinate

• Worms are a burden

• Parvo is on the prowl

For more, check out Dr. Clark's book at http://www.vmpgstore.com/pracmanbookp.html.

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

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The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

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A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

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A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patient's lives (Proceedings)

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An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

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Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.