Sell your veterinary services

When clients purchase veterinary products elsewhere, don't get mad—change your strategy.
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Oct 01, 2011
By dvm360.com staff

Frustrated with clients who go elsewhere to purchase the products you recommend? Kyle Palmer, CVT, the practice manager at Silver Creek Animal Clinic PC in Silverton, Ore., offers this advice: Tell clients that your practice stands behind the products you sell because of your relationship with manufacturers. "We remind clients about the high-quality service we provide. We stand behind the products we sell, and we're available at night and on an emergency basis to answer client questions and see patients if they have a reaction to a product," Palmer says. "We fight hard to provide face-to-face service in a world that's moving in another direction."