A quick tip from Firstline Live: Offering a strong recommendation to clients

Use simple language and reinforce the benefits when you offer a recommendation, says Dr. Ernest E. Ward Jr., a Veterinary Economics Editorial Advisory Board member and owner of Seaside Animal Care in Calabash, N.C. Dr. Ward spoke at Firstline Live at CVC East in Baltimore about how to form a connection with clients that leads to compliance. He offers this sample script to offer a confident recommendation:

“Mrs. Smith, if you use these eye drops every eight hours, we should be able to clear up Scooter’s eye infection and the discomfort it’s causing by the end of the week.”