Put parasites in their place
How do we change the conversation with veterinary clients from the cost of parasite prevention to the value of protection?
Nov 01, 2012
Q: How do we change the conversation from the cost of parasite prevention to the value of protection?
To educate clients about the cost of preventives compared to the cost of treatment, the practice uses a display in the lobby. This sign reminds clients that prevention is much more cost effective, Potter says. Team members see clients observing the display, and some ask questions. "Our goal is to give them something to think about," she says.