Practice branding: Radio ads with personality

Practice branding: Radio ads with personality

source-image
Jun 11, 2009

When Dr. Jim Kramer, CVPM, wanted to spread the word about his practice, Columbus Animal Hospital in Columbus, Neb., he decided to hold a pet story contest. To generate interest, he recruited a radio station to be involved. Dr. Kramer read the story submissions over the air at predictable times. The memorable radio spots put his practice top of mind with pet owners and helped show that the doctors and staff have heart. (If you can't hear the audio, click here.)

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patients' lives (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.