Oops, we got it wrong

Oops, we got it wrong

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Feb 09, 2010

A conscientious Firstline reader e-mailed us with a question about our January 2010 cover story, "Top 5 client questions answered." She wondered why we'd write, "The cost of prevention far outweighs the cost of treatment." Why'd we do it? We made a mistake, plain and simple. Treating pets is always more costly—financially, physically, and emotionally—than preventing illness. We've corrected the article online (read it here), and will run a correction in our March 2010 edition.

We're embarrassed and humbled by this error but excited that knowledgeable team members carefully read our articles. We're constantly focused on bringing you valuable, educational content, and we employ a rigorous editing process to ensure its accuracy. We'll continue to strive for perfection, all the while thanking you for your forgiveness—and feedback. Please keep the comments and suggestions coming to [email protected].

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patient's lives (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.