Your practice is unique. Maybe you offer a service others don't, or maybe you just do it better. But if you don’t tell clients why you're so special, they just might miss it. And wouldn't that be a shame?
ORLANDO - 01/08/06 - Every professional practice should incorporate public relations in its marketing strategy. That was the message from Dr. Jim Humphries, whose experience when dealing with the media helped him spearhead the Veterinary News Network, a collaborative effort to represent veterinary medicine to local television and newspapers.