Marketing for technicians | Firstline

Marketing for technicians

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FIRSTLINE: Sep 13, 2017
Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.
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VETERINARY ECONOMICS: Aug 15, 2017
I scored four appointments for $20. That's pretty good marketing ROI for a veterinary hospital. An old-fashioned thank-you—in snail mail and personalized to them—did the trick.
 
VETTED: Aug 08, 2017
By dvm360.com staff
"The Banfield Effect" is what CVC educator John Volk called it in a recent session. That’s when Banfield does it, so your veterinary practice won’t. That may be a thing of the past if wellness plans are one growing wave of future medical care. So, y’know, if you want to know what to put in your wellness plan, why not take a gander at what we saw on Banfield’s website right now in their offerings?
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VETERINARY ECONOMICS: May 15, 2017
CVC educator Dr. Caitlin DeWilde lays out social media and website needs for the beginner, the journeyman and the advanced veterinary practice manager or owner.
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FIRSTLINE: Apr 27, 2017
Want a sneak peek into one of the hottest topics at CVC? (You're welcome.)
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FIRSTLINE: Mar 12, 2017
By dvm360.com staff
Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
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FIRSTLINE: Mar 06, 2017
By dvm360.com staff
Are your senior patients (especially senior cats) getting the regular care they need at your clinic?
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FIRSTLINE: Feb 28, 2017
Would your veterinary team members or pet owners want to check out these funny pet photos and submit some of their own to this new contest?
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FIRSTLINE: Feb 16, 2017
If talking wellness plans makes you yawn or cringe, just imagine how your clients feel! Freshen your approach—and your marketing—to help more patients receive high-quality veterinary care.
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FIRSTLINE: Nov 04, 2016
Veterinary anesthesiologist says we have an obligation to use every available tool to comfort patients and clients.
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dvm360.com: Sep 21, 2016
By dvm360.com staff
This five-week program will give you one concrete step to take each week that will get you on a path to more client visits. It's free. It's easy.
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DVM360 MAGAZINE: Aug 30, 2016
Do your veterinary rehabilitation services need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.
 
VETTED: Aug 11, 2016
Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.
 
VETTED: Aug 08, 2016
It's time for your veterinary team to dump these really bad service gems.
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FIRSTLINE: Aug 05, 2016
By dvm360.com staff
Cut through the excuses. Here’s help to slice through your most dreaded challenges and use ninja-like moves to make mincemeat of any obstacles blocking your way.