Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.
Facebook, Twitter, Instagram, Pinterest—it doesn't matter which social media platforms your veterinary practice has its hooks in. Want to succeed? You can't just talk AT people...you gotta talk TO people!
Pew Research data puts the percentage of pet owners between the ages of 18 and 29 at 58 percent. That means more than half of today's pet owners belong to the generation of people who don't check voicemail, prefer texting to talking and are eager to share opinions and reviews online.