Marketing for technicians | Firstline

Marketing for technicians

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VETTED: Nov 05, 2018
Occasional hairballs and vomit are a part of every cat owner’s life at one time or another. But maybe your hospital can help cats with proper diet, lifestyle changes and diagnosis and treatment. And you can tell clients about it right now with these social media posts.
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FIRSTLINE: Mar 22, 2018
By dvm360.com staff
Use your holiday decorations to promote parasite prevention in your veterinary practice.
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FIRSTLINE: Nov 20, 2017
By dvm360.com staff
If your veterinary practice’s current dental procedure marketing methods seem a bit long in the tooth, brush up on some new approaches.
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VETERINARY ECONOMICS: Nov 03, 2017
By dvm360.com staff
Real fulfillment for a beloved pet is more than food, water and shelter. Today's veterinarians like you are helping loving pet owners create home environments of curiosity, challenge and socializing for cats, dogs and more. Share the wealth with your own clients with these sample Facebook posts and tweets.
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FIRSTLINE: Oct 02, 2017
Some practices have been doing it for more than 10 years. Others still don't. Every client loves seeing their pet's photo, so why doesn't it show up on every written piece from your hospital?
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FIRSTLINE: Sep 13, 2017
Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.
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VETERINARY ECONOMICS: Aug 15, 2017
I scored four appointments for $20. That's pretty good marketing ROI for a veterinary hospital. An old-fashioned thank-you—in snail mail and personalized to them—did the trick.
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VETTED: Aug 08, 2017
By dvm360.com staff
"The Banfield Effect" is what CVC educator John Volk called it in a recent session. That’s when Banfield does it, so your veterinary practice won’t. That may be a thing of the past if wellness plans are one growing wave of future medical care. So, y’know, if you want to know what to put in your wellness plan, why not take a gander at what we saw on Banfield’s website right now in their offerings?
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VETERINARY ECONOMICS: May 15, 2017
CVC educator Dr. Caitlin DeWilde lays out social media and website needs for the beginner, the journeyman and the advanced veterinary practice manager or owner.
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FIRSTLINE: Apr 27, 2017
Want a sneak peek into one of the hottest topics at CVC? (You're welcome.)
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FIRSTLINE: Mar 12, 2017
By dvm360.com staff
Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
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FIRSTLINE: Mar 06, 2017
By dvm360.com staff
Are your senior patients (especially senior cats) getting the regular care they need at your clinic?
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FIRSTLINE: Feb 28, 2017
Would your veterinary team members or pet owners want to check out these funny pet photos and submit some of their own to this new contest?
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FIRSTLINE: Feb 16, 2017
If talking wellness plans makes you yawn or cringe, just imagine how your clients feel! Freshen your approach—and your marketing—to help more patients receive high-quality veterinary care.
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FIRSTLINE: Nov 04, 2016
Veterinary anesthesiologist says we have an obligation to use every available tool to comfort patients and clients.