Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.
Facebook, Twitter, Instagram, Pinterest—it doesn't matter which social media platforms your veterinary practice has its hooks in. Want to succeed? You can't just talk AT people...you gotta talk TO people!
Pew Research data puts the percentage of pet owners between the ages of 18 and 29 at 58 percent. That means more than half of today's pet owners belong to the generation of people who don't check voicemail, prefer texting to talking and are eager to share opinions and reviews online.