"The Banfield Effect" is what CVC educator John Volk called it in a recent session. That’s when Banfield does it, so your veterinary practice won’t. That may be a thing of the past if wellness plans are one growing wave of future medical care. So, y’know, if you want to know what to put in your wellness plan, why not take a gander at what we saw on Banfield’s website right now in their offerings?
Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.