Marketing: Put your stamp on pet care
Coke versus Pepsi. Chevy versus Ford. Nike versus Reebok. These products evoke strong preferences and it's not just the taste or the look that drive people to choose one over the other. It's the overall idea—the brand—that people love.
Why develop a brandTaking your practice from a business listed in the phone book to a brand your community recognizes and trusts distinguishes you. Clients know they have choices in veterinary practices, and their decisions about which one to visit are based on many factors, including brand.
A strong brand also helps your practice reinforce the bond with established clients. Use it to reward returning pet owners for continuing to choose your practice. For example, connect with them by giving small gifts like leashes, coffee mugs, or bottled water with your practice's logo on the label. And bonded clients provide a strong resource for identifying your practice's strengths and weaknesses, which will help you build your brand. Asking for their feedback will also make clients feel appreciated and better served, increasing their loyalty even more.