Marketing for managers | Firstline

Marketing for managers

source-image
FIRSTLINE: Mar 22, 2018
By dvm360.com staff
Use your holiday decorations to promote parasite prevention in your veterinary practice.
source-image
VETERINARY ECONOMICS: Mar 02, 2018
By dvm360.com staff
Use your clients' device dependency to your advantage.
source-image
VETERINARY ECONOMICS: Jan 16, 2018
Get this right and you will build the bond with these discerning veterinary clients.
source-image
VETERINARY ECONOMICS: Jan 16, 2018
No one’s reading your veterinary hospital’s e-newsletter anymore? Try these marketing formats instead.
source-image
VETERINARY ECONOMICS: Jan 02, 2018
By dvm360.com staff
If you can answer affirmatively to all 10 questions, you just might be perfect. If not, we have some reading suggestions that can help you make some valuable tweaks to your life and your veterinary clinic.
source-image
VETERINARY ECONOMICS: Dec 05, 2017
By dvm360.com staff
You know how important good behavior is for dogs and puppies, even though your veterinary clients might not. What better way to bring it up than on social media?
 
VETTED: Nov 28, 2017
We don’t mean for this to be a kick in the teeth, but do you have a social media plan for talking about National Pet Dental Health Month with your veterinary clients? Try out these five tips in February, and then keep the dental education (and income) rolling all year long.
source-image
VETERINARY ECONOMICS: Nov 17, 2017
Dr. Kathryn Primm says you can get the clients you want and only the clients you want.
source-image
VETERINARY ECONOMICS: Oct 05, 2017
By dvm360.com staff
This electronic marketing whiz goes outside the veterinary market for a spark.
source-image
FIRSTLINE: Oct 02, 2017
Some practices have been doing it for more than 10 years. Others still don't. Every client loves seeing their pet's photo, so why doesn't it show up on every written piece from your hospital?
source-image
FIRSTLINE: Sep 13, 2017
Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.
source-image
VETERINARY ECONOMICS: Aug 15, 2017
I scored four appointments for $20. That's pretty good marketing ROI for a veterinary hospital. An old-fashioned thank-you—in snail mail and personalized to them—did the trick.
source-image
VETERINARY ECONOMICS: Aug 08, 2017
Sometimes the practice owner is the last to know. Watch for these flashing signs of warning to get ahead of the curve.
source-image
VETERINARY ECONOMICS: Jun 20, 2017
Well, with a little help from your most enthusiastically smartphone-loving team member, yes. CVC educator Mark Opperman, CVPM, says this app will blow clients' minds.
source-image
VETERINARY ECONOMICS: May 15, 2017
CVC educator Dr. Caitlin DeWilde lays out social media and website needs for the beginner, the journeyman and the advanced veterinary practice manager or owner.