Marketing for managers | Firstline

Marketing for managers

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DVM360 MAGAZINE: Apr 13, 2017
A customizable letter brought an average of 128 lapsed clients per veterinary practice within a period of six months, generating roughly $20,000 in revenue per hospital. Could the free tool work for your veterinary hospital too?
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FIRSTLINE: Apr 10, 2017
Wellness plans, paid for all at once or in monthly payments, could be a real pet owner pleaser at your veterinary practice. But ask yourself these four questions first.
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FIRSTLINE: Mar 27, 2017
Inexpensive postcards and personalized messages from Mom beat computer-generated welcome packets any day to wow new pet owners in our area.
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FIRSTLINE: Mar 12, 2017
By dvm360.com staff
Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
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VETERINARY ECONOMICS: Mar 07, 2017
By dvm360.com staff
Follow these step-by-step instructions from AVImark to uncover the right client mix for your next campaign.
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VETERINARY ECONOMICS: Mar 03, 2017
By dvm360.com staff
Looking for new ways to bring up tick preventives on your veterinary practice’s Facebook account? We’ve got posts for that.
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FIRSTLINE: Feb 28, 2017
Would your veterinary team members or pet owners want to check out these funny pet photos and submit some of their own to this new contest?
 
VETTED: Feb 09, 2017
New KPI trackers. Funny client education materials. Better ways to manage medical records. All this and more in our business-focused roundup of stuff we heard about in meetings, saw on a show floor or caught word of so far this year!
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VETERINARY ECONOMICS: Nov 10, 2016
By dvm360.com staff
Bo Obama inspired many to adopt a member of this brainy dog breed. Use these Facebook posts and tweets to engage these dog owners.
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DVM360 MAGAZINE: Nov 09, 2016
Price cuts put smiles on veterinary clients’ faces. But your practice can suffer if you overuse them. Then what do you do?
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FIRSTLINE: Nov 04, 2016
Veterinary anesthesiologist says we have an obligation to use every available tool to comfort patients and clients.
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FIRSTLINE: Oct 28, 2016
The VHMA predicts three ways the top trends in veterinary medicine will influence the evolving role of practice manager.
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VETERINARY ECONOMICS: Oct 19, 2016
Keeping the connection is a worldwide challenge.
 
VETTED: Oct 11, 2016
By dvm360.com staff
We did, and then we drew this cartoon.
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VETERINARY ECONOMICS: Oct 10, 2016
Yes, but CVC educator Brian Conrad wants you veterinary practice owners and managers to watch your language.