Marketing for managers | Firstline

Marketing for managers

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FIRSTLINE: May 21, 2015
By dvm360.com staff
Clients who can’t afford to pay for their pets’ care ranks as team members’ No. 2 frustration at work, according to the 2013 Firstline Veterinary Team Trends Study. (No. 1 is team members’ pay and benefits—no surprise there, right?) Some veterinary teams are recommending pet insurance to help pet owners plan for their pets’ veterinary care.
May 18, 2015
By dvm360.com staff
Recognizing your VIPs—Very Important Pets—with a VIP greeting is a great way to connect with clients from the minute they step into your veterinary practice.
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FIRSTLINE: Apr 10, 2015
Explain—don’t complain—to convince clients into better compliance for their pets’ health.
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FIRSTLINE: Apr 06, 2015
It’s a crime to let parasite education be boring or ineffective. Use these tips to spotlight arresting information to help pet owners offer their pets the best care.
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FIRSTLINE: Feb 19, 2015
Shawn McVey counsels a practice manager who's fed up with the staff time it takes to price match veterinary drugs to stay competitive with online pharmacies.
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FIRSTLINE: Feb 11, 2015
By dvm360.com staff
A wooden nickel saves the day when veterinary clients grow restless waiting for their pets' in-house diagnostics.
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FIRSTLINE: Feb 03, 2015
By dvm360.com staff
Make veterinary clients feel all warm and fuzzy with these heartfelt—and potentially profitable—love notes.
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VETERINARY ECONOMICS: Oct 01, 2014
By dvm360.com staff
Members were asked, ‘In the last year or so, what has been the single most successful method you’ve used to attract new clients?’
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FIRSTLINE: Sep 01, 2014
?QR codes make it simple for clients—and potential clients—to connect with your business.
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FIRSTLINE: Aug 08, 2014
This veterinary team made a video to show the compassionate, people-side of their practice.
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FIRSTLINE: Aug 01, 2014
By dvm360.com staff
Use this sample chart to review areas where your veterinary practice is doing well with dental care compliance and where you need to improve.
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FIRSTLINE: Jun 01, 2014
By dvm360.com staff
Help Mr. Jones hit the ball out of the park by following your veterinary practice's recommendations for Smokey's nutrition.
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FIRSTLINE: Jun 01, 2014
By dvm360.com staff
Learn to communicate strong veterinary recommendations that show you care.
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FIRSTLINE: May 31, 2014
By dvm360.com staff
Weak words will sink your care and product recommendations. Float words with strength to lock in pet care compliance.
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dvm360.com: May 09, 2014
By dvm360.com staff
Tell happy pet owners how much your team members appreciate hearing positive feedback.