Facebook, Twitter, Instagram, Pinterest—it doesn't matter which social media platforms your veterinary practice has its hooks in. Want to succeed? You can't just talk AT people...you gotta talk TO people!
When our veterinary hospital has an opening, job applicants flood in. They can’t seem to resist our website and our social media pages that show off (honestly) our support of local community, care for patients and teamwork.
Pew Research data puts the percentage of pet owners between the ages of 18 and 29 at 58 percent. That means more than half of today's pet owners belong to the generation of people who don't check voicemail, prefer texting to talking and are eager to share opinions and reviews online.
Is bigger better, smaller more streamlined, medium most manageable? VHMA set out to determine if the size of a practice can influence the quality of services, contentment of staff and a practice’s economic viability.
I’ll go for, "a brilliance of practice managers," especially when it comes to their answers to my questions about whether it's worth the money to hire companies to manage my practice website, my practice social media, my client reminders and my e-newsletters.
What should you charge for veterinary therapy laser treatments? How will you market to pet owners? And, PSSST, what’s the deal with acupuncture? Company men from two therapy laser manufacturers have answers, and we’ve got resources.