Marketing for managers | Firstline

Marketing for managers

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VETERINARY ECONOMICS: Oct 05, 2017
By dvm360.com staff
This electronic marketing whiz goes outside the veterinary market for a spark.
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FIRSTLINE: Oct 02, 2017
Some practices have been doing it for more than 10 years. Others still don't. Every client loves seeing their pet's photo, so why doesn't it show up on every written piece from your hospital?
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FIRSTLINE: Sep 13, 2017
Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.
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VETERINARY ECONOMICS: Aug 15, 2017
I scored four appointments for $20. That's pretty good marketing ROI for a veterinary hospital. An old-fashioned thank-you—in snail mail and personalized to them—did the trick.
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VETERINARY ECONOMICS: Aug 08, 2017
Sometimes the practice owner is the last to know. Watch for these flashing signs of warning to get ahead of the curve.
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VETERINARY ECONOMICS: Jun 20, 2017
Well, with a little help from your most enthusiastically smartphone-loving team member, yes. CVC educator Mark Opperman, CVPM, says this app will blow clients' minds.
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VETERINARY ECONOMICS: May 15, 2017
CVC educator Dr. Caitlin DeWilde lays out social media and website needs for the beginner, the journeyman and the advanced veterinary practice manager or owner.
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DVM360 MAGAZINE: May 05, 2017
By dvm360.com staff
Here's what your colleagues are doing to market to owners of senior pets, plus, some strategies for better client compliance along the way.
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VETERINARY ECONOMICS: May 04, 2017
Hey, what's it like outside today? Combine the season with dog breed considerations for a fantastic fusion of healthcare reminders for your veterinary clients.
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DVM360 MAGAZINE: Apr 13, 2017
A customizable letter brought an average of 128 lapsed clients per veterinary practice within a period of six months, generating roughly $20,000 in revenue per hospital. Could the free tool work for your veterinary hospital too?
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FIRSTLINE: Apr 10, 2017
Wellness plans, paid for all at once or in monthly payments, could be a real pet owner pleaser at your veterinary practice. But ask yourself these four questions first.
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FIRSTLINE: Mar 27, 2017
Inexpensive postcards and personalized messages from Mom beat computer-generated welcome packets any day to wow new pet owners in our area.
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FIRSTLINE: Mar 12, 2017
By dvm360.com staff
Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
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VETERINARY ECONOMICS: Mar 07, 2017
By dvm360.com staff
Follow these step-by-step instructions from AVImark to uncover the right client mix for your next campaign.
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VETERINARY ECONOMICS: Mar 03, 2017
By dvm360.com staff
Looking for new ways to bring up tick preventives on your veterinary practice’s Facebook account? We’ve got posts for that.