Marketing for managers | Firstline

Marketing for managers

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FIRSTLINE: Aug 12, 2015
You recommend tests, but do clients heed your advice?
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FIRSTLINE: Aug 11, 2015
Does the idea of lost pets get under your skin? Our veterinary practice barked up the right tree by offering free microchips at the Barking at the Moon Dog Festival—and created a lasting connection with our community that improved the business and boosted team morale.
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FIRSTLINE: Aug 04, 2015
A joint Spay Day event created partnerships and goodwill between nonprofit organizations and a privately owned practice. A bonus: The practice retained 80 percent of clients who visited for the event.
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dvm360.com: Jul 10, 2015
You may think slogans and mottos seem forced or corny, but if they're good enough for multinational corporations, they may work for your clinic.
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FIRSTLINE: Jun 30, 2015
Feel like making protocol changes for your team 
is as hard as getting a leopard to change its spots? 
Try choosing the path that leads to “yes” when you propose a protocol change at your veterinary practice.
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FIRSTLINE: Jun 09, 2015
Hear that? It's silence in your reception area. And it's one of the worst sounds in the world. Here's how one veterinary team uses wellness plans to bring life back to their practice.
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FIRSTLINE: May 21, 2015
By dvm360.com staff
Clients who can't afford to pay for their pets' care ranks as team members' No. 2 frustration at work, according to the 2013 Firstline Veterinary Team Trends Study. (No. 1 is team members' pay and benefits—no surprise there, right?) Some veterinary teams are recommending pet insurance to help pet owners plan for their pets' veterinary care.
May 18, 2015
By dvm360.com staff
Recognizing your VIPs—Very Important Pets—with a VIP greeting is a great way to connect with clients from the minute they step into your veterinary practice.
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FIRSTLINE: Apr 10, 2015
Explain—don’t complain—to convince clients into better compliance for their pets’ health.
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FIRSTLINE: Apr 06, 2015
It’s a crime to let parasite education be boring or ineffective. Use these tips to spotlight arresting information to help pet owners offer their pets the best care.
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FIRSTLINE: Feb 19, 2015
Shawn McVey counsels a practice manager who's fed up with the staff time it takes to price match veterinary drugs to stay competitive with online pharmacies.
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FIRSTLINE: Feb 11, 2015
By dvm360.com staff
A wooden nickel saves the day when veterinary clients grow restless waiting for their pets' in-house diagnostics.
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FIRSTLINE: Feb 03, 2015
By dvm360.com staff
Make veterinary clients feel all warm and fuzzy with these heartfelt—and potentially profitable—love notes.
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VETERINARY ECONOMICS: Oct 01, 2014
By dvm360.com staff
Members were asked, ‘In the last year or so, what has been the single most successful method you’ve used to attract new clients?’
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FIRSTLINE: Sep 01, 2014
?QR codes make it simple for clients—and potential clients—to connect with your business.