Marketing for managers | Firstline

Marketing for managers

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VETERINARY ECONOMICS: Aug 23, 2018
Is your veterinary clinic's email newsletter falling flat? Use metrics to hit your numbers.
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FIRSTLINE: Apr 28, 2018
Every healthy business needs both: new customers and loyalty from those same new customers. Here’s a guide for your team.
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FIRSTLINE: Mar 22, 2018
By dvm360.com staff
Use your holiday decorations to promote parasite prevention in your veterinary practice.
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VETERINARY ECONOMICS: Mar 02, 2018
By dvm360.com staff
Use your clients' device dependency to your advantage.
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VETERINARY ECONOMICS: Jan 16, 2018
Get this right and you will build the bond with these discerning veterinary clients.
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VETERINARY ECONOMICS: Jan 16, 2018
No one’s reading your veterinary hospital’s e-newsletter anymore? Try these marketing formats instead.
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VETERINARY ECONOMICS: Jan 02, 2018
By dvm360.com staff
If you can answer affirmatively to all 10 questions, you just might be perfect. If not, we have some reading suggestions that can help you make some valuable tweaks to your life and your veterinary clinic.
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VETERINARY ECONOMICS: Dec 05, 2017
By dvm360.com staff
You know how important good behavior is for dogs and puppies, even though your veterinary clients might not. What better way to bring it up than on social media?
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VETTED: Nov 28, 2017
We don’t mean for this to be a kick in the teeth, but do you have a social media plan for talking about National Pet Dental Health Month with your veterinary clients? Try out these five tips in February, and then keep the dental education (and income) rolling all year long.
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VETERINARY ECONOMICS: Nov 17, 2017
Dr. Kathryn Primm says you can get the clients you want and only the clients you want.
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VETERINARY ECONOMICS: Oct 05, 2017
By dvm360.com staff
This electronic marketing whiz goes outside the veterinary market for a spark.
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FIRSTLINE: Oct 02, 2017
Some practices have been doing it for more than 10 years. Others still don't. Every client loves seeing their pet's photo, so why doesn't it show up on every written piece from your hospital?
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FIRSTLINE: Sep 13, 2017
Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.
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VETERINARY ECONOMICS: Aug 15, 2017
I scored four appointments for $20. That's pretty good marketing ROI for a veterinary hospital. An old-fashioned thank-you—in snail mail and personalized to them—did the trick.
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VETERINARY ECONOMICS: Aug 08, 2017
Sometimes the practice owner is the last to know. Watch for these flashing signs of warning to get ahead of the curve.