Make me famous!
A social media marketing tip from Kat Francois, a veterinary receptionist at Seville Animal Hospital in Seville, Ohio:
Want to show your community you care—and obtain new clients? Each week we choose one pet to be featured as our Pet of the Week, which we've dubbed #POW in social media. We have the pet owner fill out a questionnaire of fun facts (see a sample here) that we then turn into a story. We ask such things as "I was named after ..." "My favorite activity is ..." "The most annoying thing I do is ..." and "I am cutest when ..."
We pair the story up with an adorable photo and fun hashtags, always including #POW. Once the pet is featured, we send our clients an email asking them to check out their pet's story and welcoming them to share with their family and friends. By doing this, we get many likes and comments on the photo but we also get the chance to invite our clients' friends who liked the story to like our page.
Our Facebook has done remarkably well since we started featuring a Pet of the Week, and we've gained many new clients! #POW FTW!