Fridge-worthy marketing

Fridge-worthy marketing

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Mar 01, 2009
By dvm360.com staff




Team members at Howdershell Animal Clinic in Florissant, Mo., cater to clients who treat their pets like children. The clinic services about 120 surgery patients a month so it made sense to send surgery patients home with a Certificate of Bravery.

"How many of us display certificates of accomplishments that our children bring home from school?" says Gail Wright, business manager. "We thought this would be a great way to recognize surgery patients and their special bond with their owners."

The certificate, printed on brightly colored paper, includes the pet's name and this wording: In recognition of great courage shown during your stay in the hospital for surgery. "Clients say they love putting our certificate on their refrigerators," Wright says. "And because the certificate includes the clinic's information, it also serves as a way of advertising."

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patients' lives (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.