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Form: Sample conversation tree: Responding to pet owners' comments about the 20/20 report

Article

Consider some of the questions clients might ask after viewing the Nov. 22 20/20 segment, "Is Your Veterinarian Being Honest with You?" Then use these sample responses.

Engaging in meaningful conversations with pet owners is a good first step to show how much you care. So the next time clients ask you questions about the 20/20 report-or question your care and the cost-use these responses (PDF) to help explain the high-quality care you offer.

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