Fish for clients' emails
All you need is a cardholder, a fishbowl and a small incentive. Download these printable cards and place them in a cardholder next to a fishbowl at your front desk. Then create a small sign that invites pet owners to share their email address. At Bigger Road Veterinary Center in Springboro, Ohio, they hold a monthly drawing for clients who submit their email addresses. The winner receives a $15 credit on their account. But really, everyone’s a winner, because now the practice can communicate valuable pet health information.