Marketing tips and advice for the veterinary team - Firstline
CVC 2009
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Practice Marketing
Source: DVM NEWSMAGAZINE

Economic recovery: less than robust, challenges remain, economist predicts

October 1, 2009

Leading economic indicators point to a market bottom and upturn, but the economy faces many challenges that potentially could derail a recovery, Philip J. Romero, dean of California State University's College of Business and Economics, told attendees at Banfield's 2009 Pet Health Care Summit.

Source: DVM NEWSMAGAZINE

Banfield chief sees slow recovery for animal-health market

October 1, 2009

John Payne, president and CEO of Banfield, The Pet Hospital, thinks the worst is behind but doesn't foresee a dramatic or fast recovery for the animal-health market. He addressed about 100 leaders in the veterinary medical market at the 2009 Pet Health Care Industry Summit in Portland, Ore.

Source: FIRSTLINE

Twitter can make—or break—your reputation

July 13, 2009

Proactive use of online social networks preserves your practice's standing with clients.

Source: FIRSTLINE

Sample senior wellness letter

July 1, 2009

Use this sample letter to introduce clients to your senior wellness program.

Source: FIRSTLINE

Practice branding: Radio ads with personality

June 11, 2009

Take a cue from these memorable radio spots and show pet owners what your practice is all about.

Source: FIRSTLINE

Personalizing mass client e-mails

June 10, 2009

Save time and money by sending personalized mass e-mails to clients.

Source: FIRSTLINE

Yellow pages may not net green

June 1, 2009

Are phone books obsolete?

Source: FIRSTLINE

Give back with a purpose

June 1, 2009

Brand story No. 1

Source: FIRSTLINE

Build a brand in 5 steps

June 1, 2009

How to develop your brand.

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