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Our Current Issue
Client Education
Healthy eats: Pet nutrition is a veterinary team effort
Delivering a nutrition message at every appointment, from every team member, is crucial to ensure that pet owners serve up food for better health.
Offer a hearty serving of veterinary benefits
You and your clients can really benefit from this advice.
Front Desk
What goes into your mouth
By: Brendan Howard
This issue is full of ways to make 2012 great for you and your veterinary patients.
Pearls of Practice
Veterinary background checks: Look back to get ahead
By: Sheila Grosdidier, BS, RVT
Dig up the dirt on yourself before your future boss does.
Bite into veterinary tooth talks
Here are four ways to emphasize dental recommendations to veterinary clients.
Ask the Experts
Ask Shawn: Pain in the heart
By: Shawn McVey, MA, MSW
Here's what to do when the veterinarian at your clinic doesn't believe in pain management.
Q&A: Make sure your veterinary patients are flea free
Here's how to resist flea resistance.
Q&A: Make a case for veterinary vaccinations
Help hesitant veterinary clients understand the importance of vaccinations.
Patient care
Veterinary cardiac ausculation made easy
Learn how to identify heart sounds. Evaluate the grade, pitch, and quality of heart murmurs. And alert the veterinarian to a pet's potential heart problem.
Making It Meaningful
5 lessons I learned from my pet's emergency
By: Julie Mullins
My pet's emergency changed my perspective on the questions veterinary clients ask—and how I respond. Here's what I learned.
Our Previous Issue
Communication Strategies
Can your veterinary clients hear you now?
By: Portia Stewart
In our high-tech world of e-mail, Facebook, and smartphones, it's getting harder every day to grab the attention of the people you work with—and people you serve. Consider these tips to make sure veterinary clients and co-workers hear your message every time.
7 ways to make sure veterinary clients tune you out
Check out these sure-fire ways to scare away veterinary clients.
Don't overload veterinary clients
When you notice your veterinary clients' eyes start to glaze that's when it's time to change your strategy.
Tough talk: Veterinary pet insurance
Here's the best way to prepare veterinary clients for the worst.
Front Desk
Don't hate, communicate with veterinary clients
By: Ashley Barforoush, Associate Editor
I checked the inbox and there it was: My first piece of hate mail.
Pearls of Practice
From litter to veterinary patients' litter box
Turn this trash into treasure for your overnight veterinary patients.
Poster up: New law for veterinary team members
New rules mean new posters.
Educate veterinary clients with these clips
Bust boredom blues with these tips for your veterinary clinic's waiting room.
Ask the Experts
Veterinary receptionists—start on the right foot
Q&A: How can I make a good impression at my new job?
Help fat cats and more pudgy veterinary patients
Q&A: How do I broach a pet's weight problem with veterinary clients.
How to hook veterinary phone shoppers
Q&A: How can we turn phone shoppers into veterinary clients?
Client Education
Golden years mean golden veterinary care
By: Jeff Rothstein, DVM, MBA
Whether you need to launch a new senior preventive care program or just give your existing one a boost, use these five steps to help veterinary patients age gracefully.
Old veterinary patients, new care
As cats age, they're at increased risk for health issues. Take these tips to heart and take care of your older veterinary patients.
Patient care
6 myths of veterinary palliative care
Pain management is a critical component of a pallative care program that offers relief for pets with terminal illnesses. Learn the facts about palliative care, including how to assess a pet's pain and offer relief.
How to create a hospice program at your veterinary clinic
Consider offering palliative and hospice care as option for terminal veterinary patients and their owners.
Part 1: Raise clients' awareness of pet weight problems
dvm360
Part 1 of a six-part online learning course about making successful pet weight loss recommendations.
Part 2: Prepare your team
dvm360
Part 2 of a six-part online learning course about making successful pet weight loss recommendations.
Part 3: The perfect weight-loss appointment
dvm360
Part 3 of a six-part online learning course about making successful pet weight loss recommendations.
Canine Colors
BizQuiz: Test the true color of your temperament at work
FIRSTLINE
See what shade your—and your team members'—work temperament is with this short quiz. Then learn how to best blend with other shades by checking out a few colorful examples.
4 true colors: Why your personal hue matters
Sometimes veterinary team members clash. Decrease the collisions and their effects by gaining a better understanding of your team members' temperaments.
FIRSTLINE
A new profiling program adapted specifically for veterinary use recognizes veterinarians and team members' temperaments by color: blue, green, gold, and orange. Find out which one you are.
What colors are your clients?
FIRSTLINE
The color-based profiling program isn't just for building more effective team relationships. You can also use it to improve your interactions with clients.
2 case studies: Canine Colors in action
FIRSTLINE
Two examples show how understanding team members' temperaments can head off conflict and encourage goodwill.
Resources for senior weight loss
Teach clients about feline weight loss
FIRSTLINE
Give this form to clients with overweight cats to help them understand the ins and outs of weight loss.
Teach clients about canine weight loss
FIRSTLINE
Give this form to clients with overweight dogs to help them understand the ins and outs of weight loss.
Age and obesity go hand in hand
FIRSTLINE
Study shows extra pet pounds add up with old age.
The perfect weight-loss visit
Team members must start fighting obesity the minute an overweight pet waddles in the practice door.
FIRSTLINE
Start fighting obesity the minute an overweight pet waddles in the practice door.
Fight the giant
Pet obesity is a big problem, but that doesn't mean you should throw in the towel. By educating clients—and your team members—you can knock out this debilitating condition.
FIRSTLINE
Pet obesity is a big problem, but you can knock out this debilitating condition.

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