Taking a creative approach to educating clients about dental disease, Jessica Kay Strohecker, business manager at Shiloh Veterinary
Hospital in Dover, Penn., posted a client-education video online. Pet owners and team members alike have enjoyed the lighthearted video that sends a serious message. "When you make
something fun for everyone, it really helps spark discussions on important educational topics like dental health," Strohecker
says. "Plus, the video will stay up on our site so everyone can enjoy it and continue to learn why dental health is so important
to pets. Making connections like that with clients is just priceless."
To promote the video, Strohecker submitted an article to the local paper and included the URL to the video. She also e-mailed a link to certain
clients. "The e-mail list was small, but we made sure it was targeted to just those who had pets diagnosed with dental disease
but never scheduled a dental cleaning," Strohecker says. "It went really well. Our click-through rate was 4.5 percent above
the pet industry average, according to MailChimp, who we use to send our e-mails." Click here to view the video.