"Practices should really assess the value of yellow page ads, because they're becoming obsolete," Shawn McVey, MA, MSW, says.
"Most practices spend 1 percent to 1.5 percent of their revenue every year on yellow page ads. And if you live in any fast-growing
city, they're printing a new yellow pages every six months and they ding you for more money each time. So unless you offer
emergency services you want to support, I don't think it's a good expenditure of money to buy more than a one-line ad with
the doctor's or clinic's name."
Kelly Stazyk is a freelance writer in Washington, D.C. Please send questions or comments to email@example.com