"Sticker shock isn't just about price," says John Volk, a senior consultant with Brakke Consulting. "It's also about surprise
at receiving a high bill, along with worry about how to pay." That's why Volk recommends providing estimates for all principal
exams and treatments. "And provide more payment options, such as third-party payment plans and internal installment plans,"
he says. "Promote pet insurance and offer wellness plans the clients can pay for monthly."