For heartworm awareness in April, our veterinary clinic made a spin wheel and asked our vendors for free products that we can give away—such as hats and pens. When a client purchases a box of heartworm prevention and flea and tick repellent, or gets a heartworm test for a pet along with a box of prevention, the client gets to spin for the free prize. To promote these activities, we make big, bright posters to hang in the reception area and in the exam rooms and we put notices on our monthly reminder cards. The activities really increase client awareness and the clients love spinning the wheel. And they're thrilled if they win.

—Elizabeth Fellows, CVT
Show Low, Ariz.