In order to better educate our veterinary clients about pet dental care, we set up a prize wheel and bowls of corresponding prizes and encouraged each client to spin the wheel. We included prizes for pets, such as toothbrushes, toothpaste, dental treats, and toys. We also offered dental prizes for our clients, such as toothpaste, brushes, and whitening strips. To up the ante, we held drawings for a spa day for the people, a free dental treatment for the pet, and free dental radiographs if the pet came in for a dental exam within the next three months. This event was a fun way to educate our clients about pet dental care. We're going to do something similar to highlight the need for pet weight loss, and in May we'll focus on flea and parasite control.

—Jean Lorenz, receptionist
The Veterinary Hospital
Eugene, Ore.