Fluffy's sick. Please help!" A pet's emergency often sparks feelings of fear and frustration for clients—especially when the
care their furry friends need exceeds their ability to pay. Communication is your best tool to head off stormy reactions from
"When we get into trouble with clients, it's almost always because we haven't communicated well," says Nancy Potter, a Firstline Editorial Advisory Board member and the practice manager at Olathe Animal Hospital in Olathe, Kan.
Forecast the cost
Your first step is to prepare clients with estimates. If the pet's ill, you'll usually start with diagnostics to uncover the
"We always start with treatment plans," Potter says. "The times we've experienced upset clients have been when we haven't
presented a treatment plan before we offer any care for the pet."
So your goal is to present your plan to clients, item by item, for the pet's situation, and explain why each part of the diagnostics
and care you recommend is necessary. When you're presenting a treatment plan, focus on these elements:
> What the pet needs
> The cost for the pet's care
> Why the pet needs the care.
Treatment plans also work for planned care, such as spays and neuters.
"If we communicate with clients what it's going to cost before we offer the care, then they're often on board with it," Potter
says. "They buy into the care and it's a joint agreement with them that this is what we've decided is the best care for their