Do you yearn to learn and enlighten clients with your know-how? If you're passionate about client education, consider hosting
educational classes for clients. Twice a year, team members at Gardner Animal Care Center in Gardner, Mass., conduct mini-seminars
at their hospital on topics such as how to implement a home dental program and CPR and first aid for pets.
The clinic charges a few dollars for up to two non-furry family members to attend. The fee encourages clients who sign up
to attend and covers any costs, says Tracey Nowers, CVT, the head veterinary nurse. They've used the fee to offer refreshments
and provide a first aid kit for pet owners who attend the CPR and first aid course. For the dental course, a pet food company
donated bags of dental formula food for clients.
Besides receiving these freebees, clients have enjoyed live pet demonstrations and dental product taste-tests, learned about
oral exams, and practiced chest compressions. "Clients leave with tons of information and handouts," Nowers says. "These sessions
bond our clients to our practice because we teach them and show them how much we care."