Take a time-out at your next team meeting to practice a few quick drills that offer a refresher course for your practice's
parasite prevention program. These three new tools and exercises are designed to help you keep your message fresh and recharge
1. Make a game plan
Even if you've written practice protocols before, it's a good idea to spend a few minutes reviewing your practice's plan of
attack and making sure everyone has each part memorized. Use the team tools— "Parasite prevention: What's your role?" and
"Build your team's protocol"—at
http://dvm360.com/parasiterole to review your plays and make any last-minute substitutions you need to ensure every client hears your parasite message.
2. Practice winning passes
Next, schedule a little practice time with your team members to make sure no one fumbles these critical conversations with
clients. Practice role-playing and use the instructions in "Sample scripts and role-play" available at
http://dvm360.com/parasitescript, to write sample scripts to answer the top questions clients ask at your practice.
3. Handouts score points with clients
Finally, make sure you don't drop the ball by sending clients home empty-handed. Client handouts, such as "7 myths about Lyme
disease," available at
http://dvm360.com/Lymemyths, help pet owners get the whole family in the game of prevention, even if some of them miss the education you offered at the
Remember, when you work in a veterinary practice, every day is game day. Even if you don't win over every client, you can
be proud of your work as a team to protect pets' health.