One thing I look at during an on-site practice consultation is clients' bonding rate. I want to know how likely pet owners
are to return to the practice after their first visits. Most team members can tell me how many new clients are coming in,
which is important. But it's just as important—maybe even more so—to know how many of those clients stay. This shows your
team's success rate.
Of course, better teams enjoy better success rates. And this relates to practice bonding, too, but in terms of you and your
co-workers. The longer a group of employees works together at the same practice, the more skilled they become. And, as a result,
the more profitable the practice becomes. But staff turnover in veterinary practices is relatively high.
You and your fellow team members don't typically earn the highest salaries, which is unfortunate. But while money can affect
your desire to remain at a practice, it's not the most important reason you stay or leave. The biggest factor is job satisfaction.
Following are nine ideas for making your team click and boosting your own—and your co-workers'—job satisfaction so you'll
be happy to stay in one place.
Ask each other for feedback
An easy way to create a satisfying work environment is to share what's important to you and find out what matters to your
colleagues. Give each employee a list of work-environment traits at your next staff meeting. Ask everyone to rank the traits
in order of importance. Here are some examples of what to include on the list: Credit for work done, respect, flexible hours,
quality training, and so on. When you see what your colleagues value, try to help provide it. Can't make a team-wide assessment
happen? Start by asking a few people. Even just one or two changes could make a big difference.
Quarter your compliments
Here's another simple but effective idea. Place four quarters in your left pocket every morning. Every time you offer a genuine
compliment to another team member, move a quarter from your left pocket to your right. The goal is to switch all four quarters
to your right pocket every night before you go home. (No cheating by spending the quarters.) This activity reminds you about
the importance of positive reinforcement.
Participate in group think
If you come up with an idea for improving your practice, solicit the input of as many other team members as possible. If appropriate,
you might even form a committee to research your idea and report back to the owner or manager. This works especially well
whenever your practice is trying to decide whether to incorporate a new service or change a policy. When the whole team participates
in the decision-making process, the adoption of such changes is much more successful and beneficial.
Did you offer more dental cleanings this month than any other month? Did you increase your number of new clients or average
client transaction beyond expectations? Did a client send a note that said something nice about an employee? Take this opportunity
to celebrate. Bring in a cake, get together for lunch, or hang a congratulatory poster. Also consider celebrating team members'
anniversaries and accomplishments such as graduations or engagements.
Learn what's expected
Satisfied team members know their professional goals and work to achieve them. You're not a mind reader (although you might
come close after checking out "A Wink, a Smile, a Nod"), so you must ask your managers what's expected of you if you want
to do your job well. If you don't have an up-to-date job description, ask for one. Take your routine performance reviews seriously
by proactively identifying your strengths and areas for improvement. A simple but effective tool: Hold "rounds" every morning
so the day's plan is clear and everyone knows what he or she needs to do.