When pet owners call to schedule an appointment, ask if their pets are microchipped. When clients visit, offer them a handout,
such as "FAQs about Microchipping" at http://dvm360.com/microFAQ.
Technicians and assistants:
When you're taking the pet's history, ask if Fluffy or Bowser ever strays from the house. You can use the sample script at
http://dvm360.com/microscript to guide your conversation.
Offer training at team meetings. Review how microchips can save the day at http://dvm360.com/microresist. Then learn how to market microchips with tips from http://dvm360.com/micromarket.
Reinforce the microchipping message by sharing success stories of pets reunited with their families. You may also share microchip
statistics from http://dvm360.com/microstats.