On the first of every month I send out a personalized "Birthday Gram" email. The email reads, "Our records indicate that Rex
is having a birthday this month! Call today to schedule his complimentary birthday nail trim." It's working well for us for
many reasons. Patients usually inquire about other services or preventives that their pets need. The birthday nail trims fill
up our technician appointment calendar and don't tie up our doctors. But most of all, our team members and clients love it.
—Kim Fish, practice manager
Seville Animal Hospital