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    <dc:date>2009-11-21T09:58:09Z</dc:date>
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    <title>Keep veterinary clients coming back</title>

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    <dc:date>2009-11-19T05:00:00Z</dc:date>

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    <title>A dog walk a day keeps old age at bay</title>

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    <description>Seniors who walk regularly with dogs reap many benefits.</description>

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    <title>What you can do to help strays this season</title>

    <link>
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    <description>Follow these winter safety tips for feral cats.</description>

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    <title>Santa and his elves give prime pet health</title>

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    <description>Harness the holiday spirit to educate clients on pet health.</description>

    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <title>How to start a successful behavior program</title>

    <link>
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    <description>This case study shows how to strengthen your relationships with clients, build their bonds with their
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    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <title>Hello? It's your parasite preventive calling</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Hello-Its-your-parasite-preventive-calling/ArticleStandard/Article/detail/640434?contextCategoryId=46625&amp;ref=25</link>

    <description>Cellular reminders increase client compliance.</description>

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    <title>How to respond to client fears about feline diabetes</title>

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    <description>Ward off client worries about feline diabetes in the first few minutes after diagnosis.</description>

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    <title>How to keep chatty clients on schedule</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/How-to-keep-chatty-clients-on-schedule/ArticleStandard/Article/detail/638273?contextCategoryId=46625&amp;ref=25</link>

    <description>Build in extra time for clients who like to talk.</description>

    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <title>4 ways to show clients the value</title>

    <link>
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    <description>A tightly honed message helps ensure clients see the value of your care.</description>

    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <title>Can my pet get H1N1?</title>

    <link>
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    <description>Answer clients' biggest flu question with confidence.</description>

    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <title>Minimize client waiting</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Minimize-client-waiting/ArticleStandard/Article/detail/638272?contextCategoryId=46625&amp;ref=25</link>

    <description>Eliminate lag time with flex scheduling.</description>

    <dc:date>2009-11-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Client-pet-medication-reminder-handout/ArticleStandard/Article/detail/636174?contextCategoryId=46625&amp;ref=25">

    <title>Client pet medication reminder handout</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Client-pet-medication-reminder-handout/ArticleStandard/Article/detail/636174?contextCategoryId=46625&amp;ref=25</link>

    <description>Download and share this PDF handout to help clients remember to administer medications to pets at
    home.</description>

    <dc:date>2009-10-30T04:00:00Z</dc:date>

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    <title>Feline diabetes handout</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Feline-diabetes-handout/ArticleStandard/Article/detail/636158?contextCategoryId=46625&amp;ref=25</link>

    <description>Download and share this handout as a PDF or customizable Word document to reassure worried clients
    that feline diabetes is a chronic but treatable condition.</description>

    <dc:date>2009-10-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Health-coverage-goes-to-the-dogs/ArticleStandard/Article/detail/636852?contextCategoryId=46625&amp;ref=25">

    <title>Health coverage goes to the dogs</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Health-coverage-goes-to-the-dogs/ArticleStandard/Article/detail/636852?contextCategoryId=46625&amp;ref=25</link>

    <description>Cats represent only 10 percent of insured pets in America.</description>

    <dc:date>2009-10-27T04:00:00Z</dc:date>

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    <title>Video: 'You won't let my pet die, will you?'</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Video-You-wont-let-my-pet-die-will-you/ArticleStandard/Article/detail/636655?contextCategoryId=46625&amp;ref=25</link>

    <description>Tips on talking to clients when they ask a tough question before a procedure from Veterinary Economics
    Editorial Advisory Board member Dr. Jim Kramer, CVPM.</description>

    <dc:date>2009-10-26T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Pampered-pets-Owners-arent-likely-to-switch-brands/ArticleStandard/Article/detail/634520?contextCategoryId=46625&amp;ref=25">

    <title>Pampered pets: Owners aren't likely to switch brands to save money</title>

    <link>
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    <description>Market data shows consumer spending on pet products holds steady compared to other key
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    <dc:date>2009-10-21T04:00:00Z</dc:date>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/National-Breast-Cancer-Awareness-Month-is-for-pets/ArticleStandard/Article/detail/634060?contextCategoryId=46625&amp;ref=25">

    <title>National Breast Cancer Awareness Month is for pets too</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/National-Breast-Cancer-Awareness-Month-is-for-pets/ArticleStandard/Article/detail/634060?contextCategoryId=46625&amp;ref=25</link>

    <description>Spread the word to educate clients on the deadly disease.</description>

    <dc:date>2009-10-15T04:00:00Z</dc:date>

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    <title>Scheduling success: Follow the Rule of 3</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Scheduling-success-Follow-the-Rule-of-3/ArticleStandard/Article/detail/634061?contextCategoryId=46625&amp;ref=25</link>

    <description>Follow this simple rule to avoid long client wait times.</description>

    <dc:date>2009-10-14T04:00:00Z</dc:date>

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    <title>Study analyzes the fight against pet obesity</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Weight+Center/Study-analyzes-the-fight-against-pet-obesity/ArticleStandard/Article/detail/633879?contextCategoryId=46625&amp;ref=25</link>

    <description>Participate in a study to help raise awareness about the dangers of pet obesity&amp;amp;mdash;and
    possibly win $200 for your clinic.</description>

    <dc:date>2009-10-13T04:00:00Z</dc:date>

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    <title>How to start a pet food bank</title>

    <link>
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    <description>So you want to create your own pet food bank? Here are a few tips to get you started and keep you
    sane.</description>

    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <title>Medical records for emergencies</title>

    <link>
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    <description>Emergency medical records are arguably the most important records you'll keep.</description>

    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <title>Pesky pest problem</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Pesky-pest-problem/ArticleStandard/Article/detail/635164?contextCategoryId=46625&amp;ref=25</link>

    <description>Make talking about fleas less uncomfortable.</description>

    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <title>How to avoid potential pantry pitfalls</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/How-to-avoid-potential-pantry-pitfalls/ArticleStandard/Article/detail/630328?contextCategoryId=46625&amp;ref=25</link>

    <description>When opening a pet food bank, watch out for these challenges.</description>

    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <title>Pet food for the soul</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Client+Service/Pet-food-for-the-soul/ArticleStandard/Article/detail/635166?contextCategoryId=46625&amp;ref=25</link>

    <description>A team member's true story of starting a pet food pantry.</description>

    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <title>Video blog: Connect with clients through social networking</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Firstline+Update/Video-blog-Connect-with-clients-through-social-net/ArticleStandard/Article/detail/630485?contextCategoryId=46625&amp;ref=25</link>

    <description>Here's how to use Twitter and Facebook to your practice's&amp;amp;mdash;and
    clients'&amp;amp;mdash;advantage</description>

    <dc:date>2009-09-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Bulletin-board-Sample-technician-profile/ArticleStandard/Article/detail/627651?contextCategoryId=46625&amp;ref=25">

    <title>Bulletin board: Sample technician profile</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Bulletin-board-Sample-technician-profile/ArticleStandard/Article/detail/627651?contextCategoryId=46625&amp;ref=25</link>

    <description>Use these forms to teach clients about technicians' skills and your own team members.</description>

    <dc:date>2009-09-18T04:00:00Z</dc:date>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/World-Rabies-Day-is-Sept-28/ArticleStandard/Article/detail/624257?contextCategoryId=46625&amp;ref=25">

    <title>World Rabies Day is Sept. 28</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/World-Rabies-Day-is-Sept-28/ArticleStandard/Article/detail/624257?contextCategoryId=46625&amp;ref=25</link>

    <description>Study shows that pet owners need more information about this fatal disease.</description>

    <dc:date>2009-09-04T04:00:00Z</dc:date>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/He-said-she-said-Which-dog-is-best/ArticleStandard/Article/detail/624112?contextCategoryId=46625&amp;ref=25">

    <title>He said, she said: Which dog is best?</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/He-said-she-said-Which-dog-is-best/ArticleStandard/Article/detail/624112?contextCategoryId=46625&amp;ref=25</link>

    <description>An Australian study shows that dog owners often veer toward pooches of the opposite sex.</description>

    <dc:date>2009-09-03T04:00:00Z</dc:date>

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    <title>Free dental exams increase client awareness</title>

    <link>
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    <description>Complimentary tooth checks increase the number of dental cleanings&amp;amp;mdash;and thus healthy
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    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Real clients reveal why they love their veterinary practices</title>

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    <description>Real clients share what keeps them going back to their practices.</description>

    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Rehabilitation defined</title>

    <link>
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    <description>This glossary provides the definitions of terms used in the article Creature Comfort.</description>

    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Connect with your community online and off</title>

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    <description>The Web offers all sorts of new ways to reach out and touch your clients. But are all of these new
    technologies boons or boondoggles for your practice? They can be useful, says Dr. Ernest Ward Jr., owner of Seaside
    Animal Care in Calabash, N.C., if used with care.</description>

    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Ask Amy: Veterinary assistant asks what to do about irresponsible pet owners</title>

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    <description>A veterinary assistant in a college town seeks advice about how to educate young pet
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    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Give cremations a personal touch</title>

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    <description>Give cremations a personal touch.</description>

    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Why your food trumps pet stores'</title>

    <link>
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    <description>Here's your script for talking to clients about the importance of buying therapeutic pet food at your
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    <title>Clients' No. 1 complaint</title>

    <link>
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    <description>What's the best way to minimize the cash clash?</description>

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    <title>Firstline Live 2009: The psychology of phone shoppers</title>

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    <description>Understanding the brain's inner-workings will help you convert potential clients into perpetual
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    <dc:date>2009-08-30T04:00:00Z</dc:date>

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    <title>Client relations secret from Marty Becker at CVC in Kansas City</title>

    <link>
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    <description>What you say in the first 10 seconds can make or break a client bond.</description>

    <dc:date>2009-08-30T04:00:00Z</dc:date>

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    <title>Mobile heart-health tour rolls through the Midwest</title>

    <link>
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    <description>Free heart health screenings give dogs a place to heal on four wheels.</description>

    <dc:date>2009-08-24T04:00:00Z</dc:date>

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    <title>Video blog: Online client forms</title>

    <link>
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    <description>Posting client forms online saves pet owners' time and yours.</description>

    <dc:date>2009-08-19T04:00:00Z</dc:date>

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    <title>Scheduling: A front-desk tactic for efficiency</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Scheduling-A-front-desk-tactic-for-efficiency/ArticleStandard/Article/detail/619061?contextCategoryId=46625&amp;ref=25</link>

    <description>Receptionists can play a part in preventing too much overtime and too much downtime.</description>

    <dc:date>2009-08-14T04:00:00Z</dc:date>

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    <title>Rachael Ray giving your favorite pet charity $50K</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Rachael-Ray-giving-your-favorite-pet-charity-50K/ArticleStandard/Article/detail/618218?contextCategoryId=46625&amp;ref=25</link>

    <description>TV Star heads a bracket-based contest for worthy animal organizations&amp;amp;mdash;and you're the
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    <dc:date>2009-08-11T04:00:00Z</dc:date>

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    <title>Guinea pigs set to be the new trendy pet</title>

    <link>
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    <description>A recently released movie has kids begging for guinea pigs. But are they ready for the
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    <dc:date>2009-08-06T04:00:00Z</dc:date>

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    <title>Benefits and pay: Making a slow upward climb</title>

    <link>
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    <description>While average earnings are up from years past, 2009 isn't a banner year for team pay.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Practice what you preach</title>

    <link>
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    <description>You talk to clients daily about the importance of complying, but do you follow your own advice? It's
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    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Eliminate clients' sticker shock</title>

    <link>
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    <description>Here are three ways to help clients afford care and keep pets at optimum health.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Concern for clients outweighs personal worries</title>

    <link>
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    <description>Team members seem more worried about pet owners than themselves during recession.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Who's more compliant?</title>

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    <description>See where you and your clients stand on getting the standard recommended care.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Feline heartworms: The cat's got your tongue</title>

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    <description>Team members don't know what to say to educate clients about feline heartworms.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Do as I say, not as I do</title>

    <link>
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    <description>Who's more compliant: team members or clients?</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Left behind</title>

    <link>
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    <description>Pet abandonment is on the rise. Here's how you can help struggling clients and their
    animals.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Cross the digital divide</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Cross-the-digital-divide/ArticleStandard/Article/detail/617815?contextCategoryId=46625&amp;ref=25</link>

    <description>See which technologies team members say their practices use.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>What's your financial outcome?</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Whats-your-financial-outcome/ArticleStandard/Article/detail/617630?contextCategoryId=46625&amp;ref=25</link>

    <description>The recession's ripple effect caused gray days. But the sun's still peeking through.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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    <title>Technology nets you e-mazing results</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Technology-nets-you-e-mazing-results/ArticleStandard/Article/detail/617628?contextCategoryId=46625&amp;ref=25</link>

    <description>Save time and money by tapping into your practice's technological potential.</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Dehydrated-dogs-might-not-drink/ArticleStandard/Article/detail/613934?contextCategoryId=46625&amp;ref=25">

    <title>Dehydrated dogs might not drink</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Dehydrated-dogs-might-not-drink/ArticleStandard/Article/detail/613934?contextCategoryId=46625&amp;ref=25</link>

    <description>Here's how to talk to dog owners about hydration.</description>

    <dc:date>2009-07-28T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Video-blog-Role-playing-done-right/ArticleStandard/Article/detail/613776?contextCategoryId=46625&amp;ref=25">

    <title>Video blog: Role-playing done right</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Video-blog-Role-playing-done-right/ArticleStandard/Article/detail/613776?contextCategoryId=46625&amp;ref=25</link>

    <description>Role-playing doesn't have to be hokey or scary. Here's how to do it right</description>

    <dc:date>2009-07-24T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/302009/613776null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Compulsive-tail-chasing-linked-to-high-cholesterol/ArticleStandard/Article/detail/613153?contextCategoryId=46625&amp;ref=25">

    <title>Compulsive tail-chasing linked to high cholesterol</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Compulsive-tail-chasing-linked-to-high-cholesterol/ArticleStandard/Article/detail/613153?contextCategoryId=46625&amp;ref=25</link>

    <description>Talk to dog owners about obsessive behaviors.</description>

    <dc:date>2009-07-23T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/302009/613153/Veteriary_TailChase_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Are-you-wired-to-be-a-people-personmdashor-not/ArticleStandard/Article/detail/610355?contextCategoryId=46625&amp;ref=25">

    <title>Are you wired to be a people person&amp;amp;mdash;or not?</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Are-you-wired-to-be-a-people-personmdashor-not/ArticleStandard/Article/detail/610355?contextCategoryId=46625&amp;ref=25</link>

    <description>Brain matter may determine your sociability.</description>

    <dc:date>2009-07-16T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/282009/610355/VeterinaryAnatomyBrain_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Twitter-can-makemdashor-breakmdashyour-reputation/ArticleStandard/Article/detail/610337?contextCategoryId=46625&amp;ref=25">

    <title>Twitter can make&amp;amp;mdash;or break&amp;amp;mdash;your reputation</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Twitter-can-makemdashor-breakmdashyour-reputation/ArticleStandard/Article/detail/610337?contextCategoryId=46625&amp;ref=25</link>

    <description>Proactive use of online social networks preserves your practice's standing with clients.</description>

    <dc:date>2009-07-13T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/All-about-microchipping/ArticleStandard/Article/detail/608556?contextCategoryId=46625&amp;ref=25">

    <title>All about microchipping</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/All-about-microchipping/ArticleStandard/Article/detail/608556?contextCategoryId=46625&amp;ref=25</link>

    <description>Use this client education form to answer clients' questions about microchips.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608556null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Client-handout-Important-reasons-to-spay-or-neuter/ArticleStandard/Article/detail/608559?contextCategoryId=46625&amp;ref=25">

    <title>Important reasons to spay or neuter your pet</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Client-handout-Important-reasons-to-spay-or-neuter/ArticleStandard/Article/detail/608559?contextCategoryId=46625&amp;ref=25</link>

    <description>Use this form to educate clients and encourage them to spay or neuter their pet.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608559null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Teach-clients-about-feline-weight-loss/ArticleStandard/Article/detail/608550?contextCategoryId=46625&amp;ref=25">

    <title>Teach clients about feline weight loss</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Teach-clients-about-feline-weight-loss/ArticleStandard/Article/detail/608550?contextCategoryId=46625&amp;ref=25</link>

    <description>Give this form to clients with overweight cats to help them understand the ins and outs of weight
    loss.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608550null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Diagnostic+Center/Fliers-Junior-and-senior-wellness-testing/ArticleStandard/Article/detail/608518?contextCategoryId=46625&amp;ref=25">

    <title>Fliers: Junior and senior wellness testing</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Diagnostic+Center/Fliers-Junior-and-senior-wellness-testing/ArticleStandard/Article/detail/608518?contextCategoryId=46625&amp;ref=25</link>

    <description>These junior and senior wellness testing fliers promote your services to pet owners.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608518null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Inactive-client-letter/ArticleStandard/Article/detail/608573?contextCategoryId=46625&amp;ref=25">

    <title>Inactive client letter</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Inactive-client-letter/ArticleStandard/Article/detail/608573?contextCategoryId=46625&amp;ref=25</link>

    <description>Use this letter to uncover the reason a client stopped visiting your practice.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608573null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Winter-care-tips-for-your-pet/ArticleStandard/Article/detail/608561?contextCategoryId=46625&amp;ref=25">

    <title>Winter care tips for your pet</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Winter-care-tips-for-your-pet/ArticleStandard/Article/detail/608561?contextCategoryId=46625&amp;ref=25</link>

    <description>Review these tips to keep pets safe and healthy during the fall and winter seasons.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608561null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Mystery-shopper-form/ArticleStandard/Article/detail/608558?contextCategoryId=46625&amp;ref=25">

    <title>Mystery shopper form</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Mystery-shopper-form/ArticleStandard/Article/detail/608558?contextCategoryId=46625&amp;ref=25</link>

    <description>Use this mystery shopper form to get critical feedback about your service.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608558null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Teach-clients-about-canine-weight-loss/ArticleStandard/Article/detail/608546?contextCategoryId=46625&amp;ref=25">

    <title>Teach clients about canine weight loss</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Teach-clients-about-canine-weight-loss/ArticleStandard/Article/detail/608546?contextCategoryId=46625&amp;ref=25</link>

    <description>Give this form to clients with overweight dogs to help them understand the ins and outs of weight
    loss.</description>

    <dc:date>2009-07-02T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608546null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Under-the-influence/ArticleStandard/Article/detail/612169?contextCategoryId=46625&amp;ref=25">

    <title>Under the influence</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+managers/Under-the-influence/ArticleStandard/Article/detail/612169?contextCategoryId=46625&amp;ref=25</link>

    <description>What to do about intoxicated clients.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612169null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/You-left-a-paw-print-on-our-hearts/ArticleStandard/Article/detail/612173?contextCategoryId=46625&amp;ref=25">

    <title>You left a paw print on our hearts</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/You-left-a-paw-print-on-our-hearts/ArticleStandard/Article/detail/612173?contextCategoryId=46625&amp;ref=25</link>

    <description>DIY pet memorials.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612173null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/The-forgotten-feline-Grow-your-veterinary-practice/ArticleStandard/Article/detail/608934?contextCategoryId=46625&amp;ref=25">

    <title>The forgotten feline: Grow your veterinary practice by attracting cat owners</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/The-forgotten-feline-Grow-your-veterinary-practice/ArticleStandard/Article/detail/608934?contextCategoryId=46625&amp;ref=25</link>

    <description>Are the cats in your veterinary practice crying out for attention? Here's how you can help to meet
    their healthcare needs, attract the best cat-owning clients, and grow your practice. Everybody wins.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/vetec/282009/608934/veterinary_cover1_709_f_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Sample-senior-wellness-letter/ArticleStandard/Article/detail/608325?contextCategoryId=46625&amp;ref=25">

    <title>Sample senior wellness letter</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Sample-senior-wellness-letter/ArticleStandard/Article/detail/608325?contextCategoryId=46625&amp;ref=25</link>

    <description>Use this sample letter to introduce clients to your senior wellness program.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608325null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Emergency-expenses-arent-so-unexpected/ArticleStandard/Article/detail/612161?contextCategoryId=46625&amp;ref=25">

    <title>Emergency expenses aren't so unexpected</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Emergency-expenses-arent-so-unexpected/ArticleStandard/Article/detail/612161?contextCategoryId=46625&amp;ref=25</link>

    <description>How to address emergency expenses.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612161null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Older-pets-health-is-in-your-hands/ArticleStandard/Article/detail/608303?contextCategoryId=46625&amp;ref=25">

    <title>Older pets' health is in your hands</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Older-pets-health-is-in-your-hands/ArticleStandard/Article/detail/608303?contextCategoryId=46625&amp;ref=25</link>

    <description>Position-by-position senior care roles.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/608303null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Watch-for-signs-of-trouble/ArticleStandard/Article/detail/612172?contextCategoryId=46625&amp;ref=25">

    <title>Watch for signs of trouble</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Watch-for-signs-of-trouble/ArticleStandard/Article/detail/612172?contextCategoryId=46625&amp;ref=25</link>

    <description>Keep up on heartworm compliance.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612172null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Wow-clients-on-a-tight-budget/ArticleStandard/Article/detail/612171?contextCategoryId=46625&amp;ref=25">

    <title>Wow clients on a tight budget</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Wow-clients-on-a-tight-budget/ArticleStandard/Article/detail/612171?contextCategoryId=46625&amp;ref=25</link>

    <description>You don't need to splurge for valet parking to deliver elite service. Here are a few low-priced,
    premium ways to show pet owners you care.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612171/Veterinary_MoneyService_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Sample-script-Invest-in-each-exchange/ArticleStandard/Article/detail/612170?contextCategoryId=46625&amp;ref=25">

    <title>Sample script: Invest in each exchange</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+technicians/Sample-script-Invest-in-each-exchange/ArticleStandard/Article/detail/612170?contextCategoryId=46625&amp;ref=25</link>

    <description>Make the most of a five-minute conversation.</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/292009/612170null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Need-to-save-time-Here-are-two-easy-ideas/ArticleStandard/Article/detail/607116?contextCategoryId=46625&amp;ref=25">

    <title>Need to save time? Here are two easy ideas</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Need-to-save-time-Here-are-two-easy-ideas/ArticleStandard/Article/detail/607116?contextCategoryId=46625&amp;ref=25</link>

    <description>Team members are already texting and downloading forms, so why not put this technology to use in
    practice?</description>

    <dc:date>2009-06-29T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/272009/607116null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/How-to-make-a-great-first-impression-with-clients/ArticleStandard/Article/detail/606242?contextCategoryId=46625&amp;ref=25">

    <title>How to make a great first impression with clients</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/How-to-make-a-great-first-impression-with-clients/ArticleStandard/Article/detail/606242?contextCategoryId=46625&amp;ref=25</link>

    <description>Show pet owners the love and they'll keep coming back to your practice.</description>

    <dc:date>2009-06-24T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/262009/606242null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Client-handout-Managing-your-pets-chronic-renal-di/ArticleStandard/Article/detail/606118?contextCategoryId=46625&amp;ref=25">

    <title>Client handout: Managing your pet's chronic renal disease</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Client-handout-Managing-your-pets-chronic-renal-di/ArticleStandard/Article/detail/606118?contextCategoryId=46625&amp;ref=25</link>

    <description>Download this PDF with explanations of the most common treatments for cats and dogs with chronic
    kidney disease.</description>

    <dc:date>2009-06-24T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/vetec/262009/606118null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Free-medical-care-for-epileptic-dogs/ArticleStandard/Article/detail/605569?contextCategoryId=46625&amp;ref=25">

    <title>Free medical care for epileptic dogs</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Free-medical-care-for-epileptic-dogs/ArticleStandard/Article/detail/605569?contextCategoryId=46625&amp;ref=25</link>

    <description>FDA-regulated clinical trial continues to accept applicants.</description>

    <dc:date>2009-06-23T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://veterinaryteam.dvm360.com/firstline/data/articlestandard/firstline/262009/605569/Veterinary_Nerve_flash.jpg</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Video-blog-How-to-send-e-mail-reminders/ArticleStandard/Article/detail/604123?contextCategoryId=46625&amp;ref=25">

    <title>Video blog: How to send e-mail reminders</title>

    <link>
    http://veterinaryteam.dvm360.com/firstline/Veterinary+team/Video-blog-How-to-send-e-mail-reminders/ArticleStandard/Article/detail/604123?contextCategoryId=46625&amp;ref=25</link>

    <description>Follow these simple step-by-step instructions to convert phone-call reminders into
    e-mails.</description>

    <dc:date>2009-06-19T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <description>Quick and thrifty ideas to take your practice from blah to beautiful.</description>

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    <description>Find the plan that's right for you, your practice, and your clients.</description>

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    <description>Technicians should be performing diagnostic tests, says Dr. Paul Bloom, DACVDM, DABVP, especially skin
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    <description>Get the microchip discussion going by letting clients know June is National Pet Microchipping
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    <title>A combo for NSAID compliance</title>

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    <description>Guarantee follow-ups.</description>

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    <title>Pain isn't an option</title>

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    <description>Talk to clients about pain management.</description>

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    <description>Personalize your greetings.</description>

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    <description>Answer clients' burning questions.</description>

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    <title>Sample script: Insure the young</title>

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    <description>Puppy and kitten insurance.</description>

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    <description>Brand story No. 1</description>

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    <description>Brand story No. 2</description>

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    <title>Help clients say goodbye</title>

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    <description>Sympathy cards show grieving clients you care.</description>

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    <title>Marketing: Put your stamp on pet care</title>

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    <description>Build a brand and create loyal clients.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

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    <title>Yellow pages may not net green</title>

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    <description>Are phone books obsolete?</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

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    <title>Ask Amy: Miffed by missed fees</title>

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    <description>What do you do about missed fees?</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

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    <title>Trust me, you can boost client compliance</title>

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    <description>Free Web seminar with Brakke consultant Dr. Christine Merle provides the key to getting pet owners on
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    <dc:date>2009-05-28T04:00:00Z</dc:date>

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