Create a motto for your veterinary team

Create a motto for your veterinary team

Use fun and games to define your practice's unique selling proposition.
source-image
Mar 01, 2011
By dvm360.com staff

Create your clinic's motto at a team meeting with an exercise that will define your unique selling proposition (USP). Ask your staff questions like:

  • What are the biggest benefits of service we provide?
  • What makes us different from other clinics in the community?
  • Why should someone bring his pet to see us?

Take those ideas and then identify what needs are not being met in the your practice and your community. Then decide what your clinic will do to fulfill those needs. Condense all of these ideas into a clear one-line sentence and voila, you have your very own USP that is perfect for posting on your clinic's website, invoices, letter reminders, and any other correspondence that goes out to clients.

—Helen Moll, practice manager
Hyde Park Veterinary Clinic
Tampa, Fla.

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patients' lives (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.