Could pet wellness plans save your practice?

Could pet wellness plans save your practice?

Pet owners want annual plans they can pay for monthly, but most veterinary practices aren't offering them. Are these plans just a fad—or are they the future of wellness care?
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Aug 01, 2011
By dvm360.com staff

Heading off disease. Managing conditions early. Catching subtle signs of trouble before symptoms become life-threatening. These are your hopes.

But clients must bring in their pets for these hopes to become reality. Unfortunately, that's happening less often. In fact, statistics show that people are getting more and more pets but fewer pets are visiting veterinary practices. One possible solution is an annual wellness plan that bundles services and allows clients to pay monthly fees toward this annual care.

People who own cats and dogs say they want these plans. But only one in 20 veterinary practices offers them.


More in this package:
Pet owners: We want monthly payments!
Monthly wellness plans? Not for most practices
Big benefit to the smallest pets
Keep your promotion subtle