Experts say it costs between four and 10 times more to acquire a new customer than it does to keep an existing one. And it costs 30 times more to attract a new client than to keep the ones you have. Clearly nurturing client loyalty makes good business sense.
When the client can’t pay, know what to do and say. Expert and Fetch dvm360 conference speaker Danielle Russ, BS, BA, AS, LVT, says that there are silver linings you can give to these bleak situations.
Heartworm prevention is crucial to pets' health—now if only your veterinary clients could remember to give it to them. Here's an arsenal of tools to streamline your heartworm recommendations, stay up-to-date on the latest research and increase client compliance. (With an educational grant provided by Ceva)