Sandy scratches. A lot. When her leg gets going, it makes a sound against the floor like a hammer driving a nail. My mother-in-law, Jane, first noticed Sandy's behavior a few months ago. When Jane took Sandy, a mid-sized 13-year-old mixed-breed pooch, to the veterinarian, he suggested a diet change to curb the scratching that makes her so uncomfortable.
Every member of your team contributes to the client's experience, says Dr. Ernest E. Ward Jr., a Veterinary Economics Editorial Advisory Board member and owner of Seaside Animal Care in Calabash, N.C. Dr. Ward spoke at Firstline Live at CVC East in Baltimore and gave tips to help team members create an experience that builds the value of the service practices offer.
Pet owners are clearly learning about nutrition. But where are they getting their information? Brian Conrad, practice manager at Meadow Hills Veterinary Center in Kennewick, Wash., worries that it's not from you.