Client e-mail template
As explained in "Never Work Late Again" (November 2008), callbacks are time consuming, and can be inadequate and unappreciated by clients. So to save time and frustration—and to gain better feedback from clients—Seaside Animal Care in Calabash, N.C., developed Care-Mails. Care-Mails are e-mails that team members send clients in place of routine follow-up calls. The e-mails ask the same questions a team member would ask in a phone call, but they allow greater depth. Plus, they enable team members to make dozens of "callbacks" in less than a minute. To start sending your own clinic Care-Mails, download and customize the template.