Reaching out to your community positions your practice as a leader and promotes your services to potential clients. Whether you're looking for marketing ideas or simple ways to help, here's how to maximize your charitable resources.
Orlando, Fla. –– Reality-show veterinarian Holly Knor learned to trust the strength of the human-animal bond as a toddler more than three decades ago. Her faith in it continues today, guiding the care she gives her patients.
Hospital tours attract new clients and cement your bond with existing ones. "We like to take the mystery away," says Dr. Lisa Barlow of Centennial Valley Animal Hospital PC in Louisville, Colo. "We think hospital tours help clients feel better about leaving their pets here."