Build a buzz with client seminars

May 01, 2008

Tracey Nowers
Do you yearn to learn and enlighten clients with your know-how? If you're passionate about client education, consider hosting educational classes for clients. Twice a year, team members at Gardner Animal Care Center in Gardner, Mass., conduct mini-seminars at their hospital on topics such as how to implement a home dental program and CPR and first aid for pets.

The clinic charges a few dollars for up to two non-furry family members to attend. The fee encourages clients who sign up to attend and covers any costs, says Tracey Nowers, CVT, the head veterinary nurse. They've used the fee to offer refreshments and provide a first aid kit for pet owners who attend the CPR and first aid course. For the dental course, a pet food company donated bags of dental formula food for clients.

Besides receiving these freebees, clients have enjoyed live pet demonstrations and dental product taste-tests, learned about oral exams, and practiced chest compressions. "Clients leave with tons of information and handouts," Nowers says. "These sessions bond our clients to our practice because we teach them and show them how much we care."