Build better puppy and kitten kits
Don't whiff on this all-important chance to bond clients to your practice for life.
Mar 01, 2008
When clients visit your practice, you face the age-old problem: Give them too much and it'll likely end up in the recycle bin. Too little, and you risk missing topics clients care about—and you may lose credibility, too. So what should you include?
Keep handouts with tailored information on hand to customize kits as necessary, says Pam Stevenson, CVPM, a consultant with Veterinary Management Results in Durham, N.C. She also recommends practices develop a schedule of client education topics—from parasites and zoonotic diseases to behavior training—team members will address at each visit.
"Clients should always leave appointments carrying an item with your practice name on it," says Stevenson. "This is even more important if your kits feature another business's information or product. So find a reason to give clients a bag branded with your practice, too."
Even better, give clients a branded gift, such as a leash, cat carrier, or calendar featuring your practice's patients. Another great gift: an identification tag with your practice name and phone number on one side and the client's and pet's information on the other, Stevenson says. "Name tag inscription machines are inexpensive and you can inscribe tags during visits."
"Excellent communication and service, combined with thorough kits and fun gifts, help bond clients to your practice," says Stevenson. "Just remember to offer the same high-quality service and communication at all future visits."