Bond clients with surgery stories
Dec 01, 2005
"When I offer the handout to pet owners, I go over the most important facts with them, like limiting the pet's activity and suture removal," says Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant. "The fact that the story comes from their pets makes clients more likely to read it."
Toman knows firsthand the value of these surgery stories—she received one for her cat, Tiger, when she first visited the practice five years ago as a client. "Reading the story really strengthened my bond with Tiger," Toman says. "She was no longer a stray cat who lived outside my house. She was my cat."