Veterinary practice managers and team members also benefit from more friendly, more informative referrals to and from emergency and specialists and the general practitioners who manage patients through their lives. Compassion-First Pet Hospitals hired liaisons and built a process to inform referring general practice veterinarians when patients visit, how they're doing and what happened.
When veterinary clients pay an annual fee—or monthly installments—for wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)