Sure, Brownie's not as spry as she used to be," says your slightly indignant client, petting her basset hound's bowling ball stomach. "But that doesn't mean that she's not a healthy, happy dog, Doctor."
What message does the appearance of your clinic send? And what message do the doctors, technicians, and support staff members send when they interact with clients? For a real eye opener, ask your clients these questions, using surveys, focus groups, and casual conversations during appointments. And don't forget to ask new clients and staff members why they chose your clinic. Their fresh eyes can offer valuable insights into the first impressions your practice makes.
A patient complained that my office manager quoted a fee of $250 for a procedure, but he was billed $300. It turns out the procedure was done a few days after our new fees went into effect. Should we refund the difference?
Pets that passed away during the year get their wings during the holiday season at Companion Animal Hospital of Selinsgrove in Selinsgrove, Penn. Assistant office manager Laura Bickhart suggested making angel wings to hang on the hospital's Christmas tree in the reception area to honor patients who had passed away.
In their new book, Trading Up: The New American Luxury (Portfolio, 2003), Michael Silverstein and Neil Fiske found that today's consumer is willing to spend more, or trade up, for goods and services with higher perceived quality levels.