A dvm360 pie chart.

Your veterinary client thinks that heartworms are nothing more than a made up scam for money. Here's how I like to steer them straight.

New technology allows for connection with clients like never before, but what happens when a veterinary client vents her frustration online?

You know that wellness plans are a great way to keep Barnaby healthy, but your veterinary clients may need some convincing (which is OK!). With preparation and practice, you can explain the value of this preventive care program.

Veterinary clients reveal that when it comes to shots versus pills, convenience can absolutely outweigh cost.

Is it just us or does it feel like fleas are just everywhere? When veterinary clients don't see the need for year-round prevention, you and your team have your work cut out for you. Here's help. (With an educational grant provided by Zoetis)

At Fetch dvm360 in San Diego, we wanted to know the real reasons veterinary clients choose one route of administration over the other.

An appearance before the state veterinary board brings up a larger issue: If a board’s composition doesn’t reflect the professionals it oversees, can it fairly pass judgment?

We know that vaccines train the immune system to react quickly to certain diseases. Let veterinary clients with new puppies know all about how awesome vaccination is in this printable PDF client handout.

Use your clients' device dependency to your advantage.