Ask clients, 'How unique is your pet's name?'
Here's a fun social media engagement idea for your veterinary practice to use. We posted this: "How unique is your pet's name? Post it and we'll search it against our database to let you know."
When someone comments with their pet's name and species, myself or a team member look it up in our client database and serve up its popularity—or uniqueness. We got a HUGE response (click here to see the Facebook post). Sixty-seven comments at last count.
The best part? Half of these people aren't even our veterinary clients—yet. YET.
My only caveat: If you post this, make sure somebody on your staff has a day (or two) to respond to all the comments with numbers.