5-minute drill: Train your veterinary team to write right

5-minute drill: Train your veterinary team to write right

Use this advice to write effective marketing materials for veterinary clients.
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Mar 01, 2014
By dvm360.com staff

Whether you're composing a tweet for your practice's Twitter feed, dashing off a quick note to remind a pet owner to call you with a question about Fifi's treatment plan or writing a condolence letter for Rex's passing, your words count. And you can make a bigger impact and instill more trust in your practice if you represent yourself well when you pick up a pen—or peck at the keyboard. Discuss these tips at your next team meeting to improve team members' writing skills:

Step 1: Don't rely on spell check. It can be two ... to ... umm ... too embarrassing to look back and see you used the wrong form of the word, even if it's spelled correctly.

Step 2: Nominate a proofreader. You might have a team member who's a grammar whiz or a proofreading paragon, or you may take turns offering a once-over for any written materials you plan to pass on to clients, either online or in person.

Step 3: Avoid slang, off-color humor or cussing. Remember you're representing the business, and the words you place in print or online have a way of lingering long after you've written them.

Proceedings papers for techs

The very best behavior advice for new puppy owners (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

The entire hospital staff should play a role in the counseling of new puppy owners.

The technician's role creating a behavior centered veterinary practice (Proceedings)

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A focus on pet behavior in the veterinary clinic is an excellent practice builder.

Trying times--dealing with canine adolescent dog (Proceedings)

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A behavior wellness exam is an opportunity to check up on a pet’s behavioral health and answer any related questions a client may have.

Enriching geriatric patient's lives (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

An important time for practices to include a behavioral exam is when a pet becomes a senior.

Tubes and tracheas--all about endotracheal tubes and lesions in difficult intubations (Proceedings)

CVC IN SAN DIEGO PROCEEDINGS

Endotracheal tubes are usually made from silicone, polyvinyl chloride (PVC) plastic or red rubber.