4 ways to show clients the value
1 Choose your words wisely
Replace words like could, hopefully, and recommend with strong ones like should and needs. Consider these examples:Wrong: "Fluffy could use a dental cleaning. Hopefully, in the near future you might be able to schedule that?"
Right: "Mrs. Jones, Fluffy needs a dental cleaning within the next three months. Let's schedule the appointment now, so we have a plan to prevent her periodontal disease from worsening."
The "right" statement stresses the importance of avoiding future problems. It also directly requests an appointment and gives clients a time frame to choose without resorting to high-pressure sales.
I also suggest saying treatment plan instead of estimate. The preferred phrase addresses the medical issues of a family member, rather than sounding like something you get before fixing a car.